Where are the high ticket clients hiding? Let’s dive into this topic a little deeper while looking at both your internal focus, and your external focus. From an internal perspective one of the biggest things that will impact your ability to attract and nurture high ticket clients is: the content that you are actually creating yourself. While content creation can sound like a bore and can be overwhelming, it is one of the most critical elements for you to be able to convert a client from a lead to a paying customer.
The material that you post, the things that you’re talking about on social media. The content that you’re choosing to share is going to have a direct correlation with the people reading, re-sharing, and saving that content.
So as an example, high ticket clients, aren’t into DIY content. What that means is if you are trying to target a more advanced business owner, somebody with a bigger budget, someone who you want to buy your highest ticket offer, if all of your content on your page is DIY, “how to,” “here’s how to set this thing up naturally.”
You aren’t going to win over their trust, because what they see from you is that you can solve beginner problems, but you’re not talking about high ticket problems. So when it comes to high ticket, the question is what problems do those people have that you know, that you can solve? How can then you create content about that information?
Service providers often fall trap into creating “how to” content, because that’s what we know. And we think it’s valuable, but what actually happens is we attract low budget DIY style customers, and we do not attract high ticket, high vibe, high paying customers. The main difference from an internal perspective is what kind of content are you creating?
If you’re seeing that you’re producing a lot of how-to and DIY style information, naturally, you’re not going to attract that higher ticket person. So the question to ask you yourself is: what is its high ticket person struggling with? And then therefore, how can I address those questions through the content that I am creating?
Your external focus here is also going to put some ownership a bit on you with the conversations that you are having. So what we are not fans of is the concept of posting and praying or posting and waiting. You make content, you put it out there and then…. you wait.
What actually should be happening is like a pitch and then a swing.
You like baseball? You do today. What we want you to do with your internal focus?
The content, the content is the pitch. You’re putting information out there. You’re putting content out there and that ideally is going to. see and, and, and attract the people that you want to connect with.
Now, your external focus is your swing and that is you actively reaching out to new leads.
The question for you is how many high ticket clients are you actively reaching out to every day? If you have dream business owners that you want to work with, are you reaching out to them? Are you having those conversations or are you simply posting and hoping that they respond to you? What we need is both elements to work together.
Your internal focus from content should be talking to that high ticket person. Your external focus from effort should be you reaching out to those people to start those conversations. What will happen is those two things sync up. You reach out to people, they then go to your account and what do they see?
Beautiful content that speaks to them and their high ticket problems, not DIY content that talks to the beginner folks out there. The key here is that by working both of those at the same time, you’re not only attracting leads, but then you’re nurturing and converting them through the content that you are creating.
The key here is that your internal and external focuses should be lining up so you can actively nurture your high ticket dream customers.
Have questions about how to re-position your content so you attract, nurture and convert high ticket clients? Check out our template store, built exclusively for the marketing needs of the HerHQ community.