We’re committed to creating a space where service providers can access the kind of community, coaching, and clarity we didn’t have.

We know where you’re going because we’ve been where you are. Twice. And we’ve combined the lessons from our success stories into programs and resources to help you write yours.

where will it begin?

about

chels & hollie 

MEET YOUR CO-CEOS, CHELSEA & HOLLIE 

Experience the power of two perspectives.

Two-multi-six-figure businesses owners.

Twice the experience. Twice the expertise.

Two mentors who’ve been where you are.

Twice the empathy. Twice the encouragement.

Chelsea Winstead

OBM & OPS STRATEGIST

Chelsea strode into the online space armed with pure grit and experience as a corporate IT Project Manager, soon scaling her OBM business to $50k+ months in less than a year.

She has experience working with companies like CEO School, Jenay Rose, The Nutrition Addiction, and Guide Culture.

As a prior military officer, Chels takes a no BS approach to her business and yours, and is never afraid to dish out a little tough love.

Hollie clarke

BRANDING STRATEGIST & DESIGNER

Hollie traded the fancy job she thought she’d love for a life that gave her freedom to travel while cultivating a strong referral network and booking branding projects for $10k each.

She quickly became a highly-requested brand strategist, and has experience working with companies like BossBabe & Club Life Design.

As someone who values freedom, Hollie is intentional about asking you strategic questions that reveal what you really want.

@chelsea.winstead

@hollieclarke

They said opposites attract. 
We proved them right.

hollie

Chelsea

coffee

Homebody

Masculine

Tea

World-traveler

Feminine

Wordy

Mimosa

Weights

Dyslexic

Pressed juice

Running

Cheese sticks

American

Meal prep

british

Tesla

Netflix

Hare

Walk

YouTube

Tortoise

Together, Chelsea and Hollie combine their  approaches to help you define your ideal  client, create and price packages, and sell your services for sustainable growth.

Your big dreams
are not pipe dreams. 
They’re possible.

Want to finally leave your corporate job? We’ll get you started.

Struggling to earn consistent livable income? We’ve got a plan.


Feeling lonely and overwhelmed as a CEO? Welcome home.

We’re here to help you identify those skills and show you how to use them to make serious money as a done-for-you service provider in the online space. 

You already have the skills you need to create the life you want. 

(And we do it in our comfies. Because, obviously.)

You define success. 
We give you the steps.

We’ve helped over 1,000 women with your kind of grit and perseverance become  booked-out business owners. 

Our approach to growth works because we focus on scalable strategies and embrace the impact of community. (More brain juice is never a bad idea.)

Whether you’re inside our signature group coaching program, high-level mastermind, or uplifting (free) online community, you’re never far away from hands-on support and IRL-level connection.

We believe that small steps are the building blocks of big accomplishments. The only question now is, will you take the first one?


(The kind who make $5k+ per month and always save time for skin care, not the kind who’ll work with anyone because they’re overwhelmed and need cash.)

take a peak at our programs

herhq changed my life

we support you all the way

our community is unmatched

we are a COMMUNITY OF women SCALING IN THEIR SLIPPERS

Create success as a done-for-you service 
provider from the comfort of your couch.

Scale your service-based business with refreshing mentorship
and step-by-step guidance from multi-six-figure service providers.

Leaving 
Corporate

DOUBLE your corporate income through freelancing.

The Accelerator

Scale your DFY business to  $10k months with a team.

SHOW UP HERE

Foundations

Scale your DFY business to consistent $5k months.

sell here

The Accelerator 
Mastermind

Scale beyond booked out with other industry leaders


scale here

Foundations

Scale your DFY business to consistent $5k months.

The Accelerator 
Mastermind

Scale beyond booked out with other industry leaders


START HERE

SHOW UP HERE

sell here

scale here

From starting to scaling, we've got you!

PICK YOUR JOURNEY WITH US:

OUR FREE COMMUNITY

THE BREAK ROOM

A trusted online community where service providers like you can connect, collaborate, and co-work without the stress of selling or being sold to.
(Oh, and there are no coaches allowed.)

join the break room